Twenty years building B2B SaaS revenue engines.
I build commercial organisations and make them scale. CRO, CSO, CCO and VP Sales across B2B SaaS, MarTech and AdTech, in DACH, the US, EMEA, CEE and LATAM. Two orgs built from zero, two taken through business-model transitions. Employee #7 at Productsup, there until €28M ARR. Native German, fluent English.
Chief Commercial Officer
Turned a services business into recurring revenue. Signed €2.7M new ARR in 12 months (FY 2024/25) on a €3.2M base. Led ~20 FTE across sales, pre-sales, partnerships, marketing, CS and RevOps.
Chief Sales Officer
Ran global sales, pre-sales and partnerships (~10 FTE) through the move from on-premise to SaaS. ARR from €5M to €7M.
Growth Advisor
Advised the board on global GTM. US grew to 35–40% of ARR, NRR reached 120%.
Chief Revenue Officer
Employee #7. Built sales from zero to 16 FTE in six countries through Series A and B. The company reached ~€28M ARR and 220 FTE by its 2022 buy-out.
VP Sales, Central Europe
Grew teams and revenue across EMEA and CEE through agency and advertiser alliances.
Senior Director, Global Sales
Led teams in Berlin and London to the #1 market position in EMEA.
Head of Sales, US
Built Ciao into a recognised US brand from the Bay Area, with agency partners and e-commerce revenue.